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Morphology

Word formation processes: Adoption of brand names as common words

Thursday, November 8, 2007

Adoption of brand names as common words: a brand name becomes the name for the item or process associated with the brand name. The word ceases to be capitalized and acts as a normal verb/noun (i.e. takes inflections such as plural or past tense). The companies using the names usually have copyrighted them and object to their use in public documents, so they should be avoided in formal writing (or a lawsuit could follow!) Examples: xerox, kleenex, band-aid, kitty litter.

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posted by Admin aka Mimin, 2:28 AM

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